Billy Apple (Auckland 1935) ONZM, NZ Arts Foundation ICON On 22 November 1962 in London, Billy Apple changed his name in a self-branding exercise which gave him the freedom to reinvent himself unencumbered by history. He had effectively became an art brand that had merged art and life, claiming everyday objects (like red and green apples) and life activities (like cleaning and vacuuming) for his art. Apple became a registered trademark in 2007 formalising his art brand status. This work, Green Apple for Chlöe, 2020 is drawn from an extended project in which he addresses the legal concept of intellectual property. Billy Apple’s work is held in public collections internationally such as Tate Britain and the Philadelphia Museum of Art. He has had more than 250 solo exhibitions and been curated into 250 largely institutional group shows. His next exhibition, A Brand Looking for a Product opens at MTG Hawkes Bay on the 25th of September 2020. More info via Starkwhite.